Privacy Policy

1. Introduction

Michigan Christian Home (DBA Arcadia)(“we,” “us,” or “our”) is committed to protecting the privacy of our visitors and prospective members. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website ArcadiaLifestyle.com (our “Site”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

We serve older adults and their families, and we take our responsibility to handle your information with the utmost care and discretion.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

2. Purpose

The purpose of this privacy policy (this “Privacy Policy”) is to inform our users of our Site of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Site users; and
  5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

3. Consent

By using our Site users agree that they consent to:

  1. The conditions set out in this Privacy Policy; and
  2. The collection, use, and retention of the data listed in this Privacy Policy.

4. Information We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

Data Collected Automatically

When you use and visit our Site, we may automatically collect and store the following information:

  1. IP address;
  2. Location;
  3. Hardware and software details;
  4. Clicked links; and
  5. Content viewed.

Data Collected in a Non-Automatic Way

We may also collect the following data when you perform certain functions on our Site:

  1. First and last name;
  2. Email address;
  3. Phone number;
  4. Address; and
  5. Auto fill data.

This data may be collected when you submit any of the following forms/requests on our Site:

Early Access & Contact Forms – When you submit a form to request early access or contact us, we may collect your first name, last name, phone number, email address, and any message or details you choose to share.

Email Newsletter Signup – If you subscribe to updates from Arcadia, we collect your name and email address.

We do not collect sensitive health, financial, or payment information through our website.

5. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and early access requests
  • Provide information about Arcadia’s concierge lifestyle services and Lifestyle Science model
  • Keep you informed about Arcadia’s launch and updates (if you have subscribed)
  • Consider your application as one of our 25 pioneering early adopters in the West Michigan area
  • Improve our website and communications

We may disclose personal information to any member of our organization who reasonably needs access to that information to achieve the purposes set out in this Privacy Policy. We will never sell, rent, or share your personal information with third parties for their own marketing purposes.

6. Email Communications

If you subscribe to updates or submit the early access form, you may opt out of future communications at any time by clicking the “unsubscribe” link in any email we send, or by contacting us directly. We will promptly remove you from our mailing list upon request.

7. Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Early access and contact form submissions are retained for up to 24 months. Newsletter subscriber information is retained until you unsubscribe.

8. Cookies and Tracking

Our website may use cookies or similar tracking technologies to improve your browsing experience and analyze website traffic. You may disable cookies through your browser settings; however, some features of the website may not function as intended.

9. Third-Party Services

We may use trusted third-party service providers to help operate our website and deliver communications (such as email newsletter platforms). These providers are contractually obligated to keep your information confidential and may not use it for any other purpose.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

11. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected personal data from a child under 18 years of age, the personal data will be deleted as soon as possible. If a child under 18 years of age has provided us with personal data their parent or guardian may contact our privacy officer.

12. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below.

13. Changes to This Policy

We may update this Privacy Policy from time to time in order to maintain compliance with the law and to reflect any changes to our data collection processes. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to ensure that you are notified of any updates.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us at:

Arcadia
1919 Boston Street SE, Grand Rapids, MI 49506
616-245-9179